Publishing for Print
We can help you to efficiently create accurate, audience specific catalogues and print collateral.
As an extension to your marketing team, we automate publishing workflows that give you control, while maintaining the quality and precision your brand demands.
Using Connections to PIM systems, you can expect to benefit from Faster Page Production, Reduced Manual Effort, and Improved Designer Efficiency.
If your marketing team have other priorities, take advantage of our PIM partnerships and in-house catalogue building service.
How It Works
By connecting InDesign to a PIM, you control streamlined page production with live PIM content directly and consistently to the Page.
Your designers work in their native InDesign environment which directly links to up-to-date content within PIM.Â
A drag and drop action delivers consistent, fully-formatted products to the page, removing the mundane formatting task, increasing creative time.
Additional automation actions such as Batch Pagination, Exporting, Refreshing Attributes, Price Merging, and Index Generation—reduce manual effort and improving designer efficiency.
Don't have access to a PIM?
While most of our customers leverage PIM as their master product data source—do not worry, we can still help you. We can use data from almost any source or platform.
So, if you don’t have a PIM and your data is well-structured (in Excel, CSV, XML, JSON, or databases, along with suitable image formats) —we can automate your publishing requirements.
Integrate With Your Systems
Key Areas Around Automation
To automate catalogue production effectively, you need to coordinate all the moving parts that make up a finished publication. While product pages are the foundation, several other key processes complete the picture
Master Template Management
A well-crafted Master Template will make or break the level of automation that can be achieved. Maximising functionality between PIM and InDesign takes place here.
Creative Artworking
To compliment your product pages, our team can help you design and build your creative artwork pages as part of our complete service.
Supplied Artwork
If you have a preferred Designer/Agency for your non-product related marketing pages or Advertisers artwork, we are happy to work along-side them.
Image Manipulation
The right image is the key to being able to sell a product. We help you ensure your assets are clipped, colour-corrected and fit for purpose.
Table of Contents
While being fairly easy to put together, this is one of those quick wins that you really should be automating. Generally, the data exists on the InDesign pages themselves.
Indices
Automating of Indices can save you weeks of effort at the end of a catalogue build. PIM facilitates this process at the touch of a button. The caveat? Planning is key.
Author Amends
Unless you are the Unicorn that we have been searching for, it is unlikely that your data will be absolutely perfect at the start of a catalogue build. PIM can streamline this update process to take the pain away.
Preparation For Print
Once the proofing is completed, we ensure that your files reach the printer in good order and technically sound. We can also provide you with a competitive print quote via our trusted print network.
Making Print Digital
A natural progression from your print catalogues can be using your PDFs to generate digital page-turning publications or flipbooks, extending the life and reach of your content.
There can be additional factors to take into account at the beginning of your print and digital catalogue build, but often the same PDF files can be utilised to enrich and extend your ecommerce solutions.
You may just want to explore a digital version of your publications or extend functionality to link products within your electronic publications to your e-commerce platform, improving the sales process.
